What is changing? - FAQ | Clay.com

What is changing?

Here are the core changes coming to Clay's pricing:

New plans with more features at lower prices: Our new plans — Launch (starting at $185/mo), Growth (starting at $495/mo), and Enterprise (custom) — let you access Clay's most powerful features at lower price points. Growth alone includes CRM integrations, Web Intent, and our new Ads product, at $495/mo — $305 less than the old Pro plan. Many new features are coming soon.
Data credits that go further: We’re reducing data costs in our marketplace by 50-90%, making prices comparable to what you’d pay externally. Data credits always get cheaper as you grow. Your data budget goes further from your very first workflow.
Know exactly what you're paying for: Pricing now separates data costs (Data Credits) from platform work (Actions), giving you a clearer picture of your spend. Data Credits are more affordable than ever, and 90% of customers will never hit their Actions limit.
More flexible AI pricing: 80% of AI models remain flat-rate. For token-intensive models, we pass through the token cost from vendors with zero markup. This means you’re getting access to frontier models at true cost.
Easier to scale: The top-up premium has been lowered from 50% to 30%, and top-up limits have been removed entirely.

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