# What is changing?

Here are the core changes coming to Clay's pricing:

- **New plans with more features at lower prices**: Our new plans — _Launch_ (starting at $185/mo), _Growth_ (starting at $495/mo), and _Enterprise_ (custom) — let you access Clay's most powerful features at lower price points. _Growth_ alone includes CRM integrations, Web Intent, and our new Ads product, at $495/mo — $305 less than the old _Pro_ plan. Many new features are coming soon.

- **Data credits that go further**: We’re reducing data costs in our marketplace by 50-90%, making prices comparable to what you’d pay externally. Data credits always get cheaper as you grow. Your data budget goes further from your very first workflow.

- **Know exactly what you're paying for**: Pricing now separates data costs (Data Credits) from platform work (Actions), giving you a clearer picture of your spend. Data Credits are more affordable than ever, and 90% of customers will never hit their Actions limit.

- **More flexible AI pricing:** 80% of AI models remain flat-rate. For token-intensive models, we pass through the token cost from vendors with zero markup. This means you’re getting access to frontier models at true cost.

- **Easier to scale**: The top-up premium has been lowered from 50% to 30%, and top-up limits have been removed entirely.

## Learn with our resources

Check out Clay University, read our GTM blog, or try out our top templates to transform your growth ideas into outreach in minutes.

### Clay University
Master Clay in a few core lessons. Uplevel your data enrichment, craft better outbound messages, and book more meetings.

[Learn with Clay](https://university.clay.com/)

### Go to market blog
Our best content on growing your GTM motion, from outbound sales automation to AI lead generation.

[Explore our blog](/content/blog/index.html)

### Integrations
Browse through all the integrations you can connect to Clay in seconds and discover what you can do!

[Explore integrations](/content/integrations/index.html)

### Templates
Power your outbound campaigns with our best templates.

[Visit clay templates](/content/templates/index.html)

### Clay Experts
Hire a Clay Enterprise expert or find a Clay partner to help with your next project

[Explore Clay experts](/content/faq/what-is-changing#/index.html)

### Clay's Chrome extension
Clay’s Chrome Extension makes it wicked easy to find leads almost anywhere on the internet

[Explore Chrome Extension](https://chromewebstore.google.com/detail/clay-for-chrome/acmfklpkefjlldbkdgmjoiknfgidadoh)

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