Rep prospecting guides | Clay

The complete guide to B2B prospecting

What modern prospecting is, and the system behind doing it well

The complete guide to ICP

Define who actually buys, on signals not just size and title

How to generate B2B leads

Build targeted lists that convert, instead of buying generic ones

How to find work emails at scale

Find verified work emails, not guesses

How to find decision-makers from a company URL

Go from a domain to the right 3-5 people, with emails that deliver.

How to find a work phone or direct dial

Get accurate direct dials and mobiles, not switchboards

How to find a person from an email

Turn an email address into a full, verified record

How to find an email from a phone number

Turn a stray number into a verified, sendable work email

10 Best Sales Prospecting Tools for 2026

We compared 10 sales prospecting tools on data coverage, accuracy, speed to outreach, and real G2 ratings. Find the one that fits your team in 2026.

10 Best Lead Generation Tools for 2026

We compared 10 lead generation tools on data coverage, sourcing model, CRM fit, and real G2 ratings. Find the one that fits your team in 2026.

How to use Clay in ChatGPT (MCP)

Find, enrich, research, and write outreach right inside ChatGPT

What is Clay MCP (and Clay in Claude)?

Clay's data and workflows, inside the AI tools your reps already use

What sales prospecting is and how it works

Find, research, and reach the right buyers first